Brand Story

Made by Our Family, with Love

Joie de Vivre means “the joy of living.” It is the idea at the heart of our shop: noticing beauty, creating with care, and turning thoughtful details into gifts that bring happiness.

Our work begins with fabric. We search for distinctive textiles that fit our shop’s style, then decide how each one can become a bag and carefully match every exterior with an inner lining. Through ongoing sourcing, testing, and design, our family has developed more than 120 fabric-and-lining combinations.

Every piece is handmade by our family through a thoughtful process of measuring, cutting, sewing, finishing, photographing, and preparing it for our shop. Working together allows us to give attention to the small details that make each bag feel special.

From the first fabric choice to the finished piece, each Joie de Vivre bag is made by our family with care and love. We hope it adds a little beauty, celebration, and joy to the moment it becomes part of.